Product Placement
With the advent of TIVO and the internet, marketing professionals have had to evolve as well. People no longer sit around and watch commercials or read newspapers with ads, so advertisers have had to develop new methods to reach their target market. One of the biggest trends—which has in fact been around for years—is product placement in movies and TV.
By strategically placing their products into key scenes and plot lines of a film or show, advertisers literally force you to take note of their product. One prime example of this is Reese’s Pieces in E.T.; after the movie debuted, sales of the small candies skyrocketed. Product placement is rampant in today’s media, especially in the Bond films, from his Omega watch to the iconic BMW.
marketing professionals have had to evolve as well.