Archive for January, 2010
With the advent of TIVO and the internet, marketing professionals have had to evolve as well. People no longer sit around and watch commercials or read newspapers with ads, so advertisers have had to develop new methods to reach their target market. One of the biggest trends—which has in fact been around for years—is product placement in movies and TV.
By strategically placing their products into key scenes and plot lines of a film or show, advertisers literally force you to take note of their product. One prime example of this is Reese’s Pieces in E.T.; after the movie debuted, sales of the small candies skyrocketed. Product placement is rampant in today’s media, especially in the Bond films, from his Omega watch to the iconic BMW.
Dozens of brands have tried to imitate the graphic designs and incredible artwork that is characteristic of Affliction clothing, but few, if any, have succeeded. As you probably are aware, Affliction features a variety of skulls, dragons and other edgy designs on their clothing and apparel. Naturally, this style of clothing has developed a devout following among MMA fighters and fans alike.
Turn on any MMA fight, whether it is UFC, WEC or any other organization, and you are sure to see dozens of people donning Affliction and other similar clothing. Through their distinctive designs and images, Affliction has effectively created a fashion counterculture. Now you can see people on the street and even in night clubs wearing the unmistakable threads.