Archive for the ‘Watches’ Category
With the advent of TIVO and the internet, marketing professionals have had to evolve as well. People no longer sit around and watch commercials or read newspapers with ads, so advertisers have had to develop new methods to reach their target market. One of the biggest trends—which has in fact been around for years—is product placement in movies and TV.
By strategically placing their products into key scenes and plot lines of a film or show, advertisers literally force you to take note of their product. One prime example of this is Reese’s Pieces in E.T.; after the movie debuted, sales of the small candies skyrocketed. Product placement is rampant in today’s media, especially in the Bond films, from his Omega watch to the iconic BMW.
Timex Group is an American watch company. Timex’s U.S. headquarters is in Middlebury, Connecticut. It has substantial operations in China, the Philippines, and India, with full-scale sales companies in Canada, the UK, France, and Mexico.
The company began in 1854 as Waterbury Clock in Connecticut’s Naugatuck Valley, known during the nineteenth century as the “Switzerland of America.” Their sister company, Waterbury Watch, manufactured the first inexpensive mechanical pocket watch in 1880. During World War I, Waterbury began making wristwatches, which had only just become popular, and in 1933 it made history by creating the first Mickey Mouse clock under license from Walt Disney, with Mickey’s hands pointing the time. This was made under the Ingersoll brand. In 1879 the company introduced a wristwatch called the “Timex” for the UK market.
It did not sell under the name Timex in the U.S until 1950. Over the next three decades, Timex watches were sold through a series of advertisements which emphasized their durability by putting the watches through “torture tests,” such as falling over the Grand Coulee Dam or being strapped to the propeller of an outboard motor, with the slogan “It takes a licking and keeps on ticking.”
When the company vice president asked me to present our annual sales figures to the board of directors at the end of the month, I was delighted – at first. Then I started panicking about the fact that I didn’t know what to wear. The dress code at work is business casual, but I knew that I would have to dress up to the nines for the presentation. In the end, crunching the numbers and fitting them into a slideshow was the least of my concerns.
I called up a friend, who advised me about what sort of tie to wear, pointers about shoes and a belt, and so on. She basically reinforced what I had already been planning, but there was one new tidbit of information that I didn’t account for. Apparently a man’s choice of timepiece says a lot about him. I immediately went online and started searching for Casio watches that would complement the rest of my look.
I thought this watch is very cool. This lightweight “fade in fade out” unisex watch has a free-style look, customized watch designed to look like future modern space look with fade in and fade out capability of a disappearing logo. Personalized and imprinted Lunitek Designs logo. When the logo slowly fades out, the dial turns black.
It’s a very simple look and yet modern. It made me feel like I wanted to just stare at the centre of the watch because there is no complexity and numeral indexes. It sure made me think clearly and more imaginative. Because this watch is very light that my hand doesn’t feel like it’s dragging on the floor. I simply wanted to move around quickly and easy with less weight on my hand. Some people don’t like wearing a watch. This watch is so light that I don’t noticed it’s there at all.
Best known by its popular slogan, It takes a licking and keeps on ticking, the Timex Corporation began in 1854 and was originally known as the Waterbury Clock Company. Timex watches were not sold under the name Timex in the U.S until 1950.
It was during World War I that wrist watches first became popular. Since that time, the company has sold over one billion watches worldwide.