9 March 2010

Archive for the ‘TapOut’ Category

TapOutIf you are unfamiliar with the MMA and the UFC, then you have probably been living under a rock for the last few years, or at least not been paying attention to mainstream sports. Not only has the MMA revolutionized the world of combat sports, but it has also spawned its own counterculture. Today it is easy to identify fans of the sport no matter where you go.

Several companies have adopted the style that was first popularized through Tap Out t shirts. These garments feature stunning graphic designs with stereotypically fierce images, such as demons, dragons and skulls. The clothing works to reflect the aggressive nature and mindset inherent in the ruthless sport.

mma shirtsMMA stands for mixed martial arts, which is a full-contact combat sport allowing a variety of fighting techniques in their competitions.  The techniques used in MMA come from established martial arts traditions, but include other fighting methods as well. In recent years MMA has grown their fan base from a small, cult following to millions of devout fans around the world and transformed into a brand name with MMA shirts and merchandise

Modern MMA competition became known in United States mainstream culture when the Ultimate Fighting Championship was founded in 1993.  Skilled practitioners of various fighting arts were matched against one another in no-holds-barred competitions, in theory to find the most effective martial arts techniques for real-life unarmed combat situations.  As the years went by, MMA promoters incorporated additional rules into official competition–not only to increase athlete safety, but to promote widespread acceptance of the sport. Following these alterations to the sport’s guidelines, Pay-Per-View television ratings generated by MMA fans have grown to levels achieved by other popular sports such as boxing and professional wrestling.

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When MMA-inspired graphic tees went mainstream, I was hardly surprised. In fact, I had been wearing these graphic tees for almost a year before they started sprouting up in bars, clubs and gyms across North America. It’s not that I’m particularly fashion-savvy, just that I recognized how influential the mixed martial arts phenomenon could one day become. Tap Out clothing is just one of the many popular brands. The sport seems to be the heir apparent of boxing, which was once as popular as baseball.

Over the years, interest and pay-per-view sales for the sweet science have declined considerably. It seems that Russians are dominating most weight classes, and the sheer number of belts can be confusing. Mixed martial arts seems to have addressed the problem of competition, as the best fighters are pitted head to head several times a month. And it goes without saying that the violence inherent to the sport provides fans with a jolt of excitement.