Archive for the ‘Lunitek Designs Products’ Category
If you are unfamiliar with the MMA and the UFC, then you have probably been living under a rock for the last few years, or at least not been paying attention to mainstream sports. Not only has the MMA revolutionized the world of combat sports, but it has also spawned its own counterculture. Today it is easy to identify fans of the sport no matter where you go.
Several companies have adopted the style that was first popularized through Tap Out t shirts. These garments feature stunning graphic designs with stereotypically fierce images, such as demons, dragons and skulls. The clothing works to reflect the aggressive nature and mindset inherent in the ruthless sport.
Last week I was at a bar with some of my buddies when a scuffle broke out between us and a few other guys around the bar. Before things escalated too far, sound judgment took over and we went our separate ways. Later in the night I stepped out for a cigarette and I bumped into one of the guys from the other group.
We started talking amiably enough, and it seemed like everything had been smoothed over. When I asked him for a light, he reached into his pocket and pulled out what appeared to be a sidearm. I immediately hit the ground, and…he burst out laughing. He quickly showed me that it was simply a gun lighter, and we had a good laugh about the incident.
By now everyone is familiar with the graphic designs and artwork that is the bedrock of MMA-style clothing. While this apparel has become ubiquitous in American culture, many of the top brand names have saturated the market with their designs. There is still a demand for the style, but people want clothing that features a new take on graphic design.
Enter Lunitek Clothing. Lunitek builds on the foundation of companies like Affliction and TapouT to bring you innovative artwork and designs. Now you can don the skulls, angels, dragons and fairy figurines you love without conforming to the standard brands. ‘Cause that it what it’s all about—standing out from the crowd.
With the advent of TIVO and the internet, marketing professionals have had to evolve as well. People no longer sit around and watch commercials or read newspapers with ads, so advertisers have had to develop new methods to reach their target market. One of the biggest trends—which has in fact been around for years—is product placement in movies and TV.
By strategically placing their products into key scenes and plot lines of a film or show, advertisers literally force you to take note of their product. One prime example of this is Reese’s Pieces in E.T.; after the movie debuted, sales of the small candies skyrocketed. Product placement is rampant in today’s media, especially in the Bond films, from his Omega watch to the iconic BMW.
Dozens of brands have tried to imitate the graphic designs and incredible artwork that is characteristic of Affliction clothing, but few, if any, have succeeded. As you probably are aware, Affliction features a variety of skulls, dragons and other edgy designs on their clothing and apparel. Naturally, this style of clothing has developed a devout following among MMA fighters and fans alike.
Turn on any MMA fight, whether it is UFC, WEC or any other organization, and you are sure to see dozens of people donning Affliction and other similar clothing. Through their distinctive designs and images, Affliction has effectively created a fashion counterculture. Now you can see people on the street and even in night clubs wearing the unmistakable threads.
MMA stands for mixed martial arts, which is a full-contact combat sport allowing a variety of fighting techniques in their competitions. The techniques used in MMA come from established martial arts traditions, but include other fighting methods as well. In recent years MMA has grown their fan base from a small, cult following to millions of devout fans around the world and transformed into a brand name with MMA shirts and merchandise
Modern MMA competition became known in United States mainstream culture when the Ultimate Fighting Championship was founded in 1993. Skilled practitioners of various fighting arts were matched against one another in no-holds-barred competitions, in theory to find the most effective martial arts techniques for real-life unarmed combat situations. As the years went by, MMA promoters incorporated additional rules into official competition–not only to increase athlete safety, but to promote widespread acceptance of the sport. Following these alterations to the sport’s guidelines, Pay-Per-View television ratings generated by MMA fans have grown to levels achieved by other popular sports such as boxing and professional wrestling.
It’s a bloody world of MMA where two men enter and one comes out victorious. Amazing battle rages on filled with a mix of martial arts. How exciting can this be? I remember back in the days when I watched the movie “Bloodsport” starring Jean-Claude Van Damme. True champion in the movie. UFC is the real thing, baby.
In the UFC report, champion “Rush” Georges St. Pierre and challenger “Outlaw” Dan Hardy will line up in the welterweight showdown for a March 2010 date in Newark, New Jersey. I will definately put on my Silver Star George St-Pierre Tee shirt to watch this match. Who’s the champion now?
When MMA-inspired graphic tees went mainstream, I was hardly surprised. In fact, I had been wearing these graphic tees for almost a year before they started sprouting up in bars, clubs and gyms across North America. It’s not that I’m particularly fashion-savvy, just that I recognized how influential the mixed martial arts phenomenon could one day become. Tap Out clothing is just one of the many popular brands. The sport seems to be the heir apparent of boxing, which was once as popular as baseball.
Over the years, interest and pay-per-view sales for the sweet science have declined considerably. It seems that Russians are dominating most weight classes, and the sheer number of belts can be confusing. Mixed martial arts seems to have addressed the problem of competition, as the best fighters are pitted head to head several times a month. And it goes without saying that the violence inherent to the sport provides fans with a jolt of excitement.
I play roller-hockey a lot from time to time so I sweat a lot while playing. I have always worn cotton shirts. I was all drenched with sweat. My shirt did not dry fast enough on its own. A friend had mentioned to me that polyester shirts are a way to go to resolve this issue, and therefore, he introduced me to STORMTECH apparels. He told me that these shirts dry up quicker.
In addition, I’m a big sports fan of all kinds. I’m also a jersey collector. Everyone wore his own jersey during game time. With my own intuition I decided to put on something different. As a result, I put on my new Lunitek Designs STORMTECH shirt. And it sure looks like a jersey.
Blood sports have appealed to humanity since time immemorial. In the first few centuries AD, Roman citizens welcomed the opportunity to view violent spectacles inside the confines of the Coliseum. Whether it was a pair of slaves fighting to the death or a battle pitting man against some exotic beast, the crowd couldn’t get enough. Skipping ahead a few thousand years, boxing once counted it among Americans’ favorite spectator sports. Some called the “sweet science” barbaric, but they had yet to see mixed martial arts.
MMA has become so popular in recent years that it’s subsumed many of the fans who previously supported professional wrestling. The distinct difference between the two sports – and the factor that works in MMA’s favor – is that cage fighting is completely real. Entire MMA clothing lines and subcultures have sprouted up around the sport, and monthly pay-per-views bring in millions of dollars as a matter of routine.